Born Globals – how to build a successful global strategy? Born Globals are start-ups that operate in knowledge-intensive or high-tech markets in global niches. What they share is a star product, high ambition, and a global vision. They operate in foreign markets immediately at the onset of their business activity or shortly thereafter. In most cases, Born Globals are science- and/or tech-based start-ups, often from higher education networks and with founders and investors who have a global perspective and internationalization as a goal. Examples of Born Globals include Logitech and… Read More