As internationalization and digitalization are becoming increasingly intertwined, the question arises whether digitalization is shifting the borders in such a way that new, borderless, internationalization concepts have to be developed. Similar issues involve whether the focus should be on cities rather than countries, and if or how the speed of learning should be put in the foreground. In this way, digitalization provides companies with new fundamental experiential knowledge, enabling them to conduct faster market experiments in more countries than before.
