The agricultural and food industry – dominated by conservatism – is in the digital age and rapid change is driven by the need to remain competitive and more productive and to develop sustainable production methods.
The desire to eat a safe and healthy product is a global megatrend, not just a local issue. After all the food scandals of the past, ensuring that what you put in your mouth is not harmful has become a big issue. BoMill, for example, has found a way to remove mycotoxins from cereals. This is important for food safety because these toxins are not destroyed by grinding or baking. Another important aspect is traceability, which ensures the origin of the products and their transport conditions.
On the other hand, food today is much more than just nutrition and must meet the many different needs of people in a variety of life situations: for example, functional food for athletes or food for babies and children, an area in which the company, Yoojii https://www.yooji.fr/, is active. It should also be noted that some consumers have lost confidence in major brands. This has opened up the market to new players. If they are to remain relevant, large brands need to change their business processes, not just the way they communicate.